News

Arsenal players go head-to-head in Cooper Tire Europe’s Football Darts challenge

Tuesday 10 January 2017

Cooper Tire Europe has challenged three Arsenal players to the ultimate test of precision: Football Darts.
To coincide with the BDO Lakeside World Professional Darts Championships, Cooper Tire has released its latest film, https://www.youtube.com/watch?v=ezVtAAZ45V8, featuring midfielder Granit Xhaka, winger Alex Oxlade-Chamberlain and goalkeeper Petr Čech going head-to-head in a highly competitive game of Football Darts to see who has the accuracy required to master this new sport.
Starting the game with a score of 301, the players aimed the ‘dart balls’ at the giant dartboard in a race to zero, and the chance to be named Cooper’s Football Darts champion.
Cooper – the ‘Official Tyre’ partner of Arsenal – created a traditional darts setting for the players which featured a six metre tall, inflatable, Velcro dartboard. The game was refereed by a professional darts announcer, George Noble, from his chalk scoreboard and referee table made from two Cooper Zeon 4XS Sport tyres, the company’s latest SUV performance product.
Čech triumphs in the contest, as Xhaka finishes a close second.
Watch the Cooper Tire Football Darts challenge here: https://www.youtube.com/watch?v=ezVtAAZ45V8.
Cooper Tire Europe Marketing Communications Manager, Sarah McRoberts, said, “Arsenal’s players have once again demonstrated their skills of accuracy and precision by taking on our latest challenge. They always seem enthralled by what we are planning for them next!
“We find engaging with football fans through creating competitive and fun contests with the players, helps us to get the Cooper brand in front of a mass audience and increase awareness of our high performance tyres.”