News

Cooper Tire Europe announces title sponsorship of World RX of Hockenheim

Thursday 6 April 2017

Cooper Tire Europe is now not only the Official Tyre Supplier and Associate Partner to the FIA World Rallycross Championship – for the fourth year running – but is also the title sponsor of the 2017 World RX of Hockenheim.
Supporting the championship since its inception in 2014, Cooper continues as the sole tyre supplier in World Rallycross with eight dry and eight wet tyres issued per Supercar driver at each of the 12 rounds.
This year’s calendar consists of 10 rounds in Europe, starting in Barcelona last weekend, with Canada and South Africa also hosting World RX rounds in the second half of the season.
The Cooper Tire Europe World RX of Hockenheim is scheduled to be the third championship round, at the Hockenheimring, from 5-7 May. This additional World RX sponsorship for Cooper reinforces the importance of the German market to the global tyre manufacturer, following the announcement last year that Cooper Tire Europe secured a sponsorship agreement with German Bundesliga team 1. FSV Mainz 05.
Cooper has a long and successful history in the rallycross arena and is the rallycross tyre of choice for competitors across the world, having supplied tyres to European Rallycross Champions for the past two decades.
Cooper’s success is due to its unique rallycross tyre composition, which offers excellent levels of grip and traction on both tarmac and gravel, to provide the best all-round performance. For competitors to tackle the changing surfaces, they need a tyre capable of handling both the rough and the smooth. Meeting this unique challenge is something at which Cooper excels.
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, said, “World RX fits our brand philosophy ‘from the rough to the smooth’ perfectly. It’s a championship that continues to grow in every way and our newly agreed title sponsorship of the Hockenheim round demonstrates our commitment to both World RX and the promotion of our brand within Germany.
“We are extremely proud of our rallycross heritage and expertise. Our rallycross tyres are designed to provide the best product to respond to drivers’ needs across the range of surfaces, while being able to withstand the enormous loads applied when landing from huge jumps.”
Reigning Champion Mattias Ekstrom claimed victory at round one of the 2017 FIA World Rallycross Championship, in Barcelona, after taking a lights-to-flag win at the wheel of his Audi S1 EKS RX quattro. Germany’s Timo Scheider finished runner-up in his MJP Racing-run Ford Fiesta RXS Supercar, while Hoonigan Racing Division’s Andreas Bakkerud was third in the Ford Focus RS RX Supercar.