News

Cooper Tire Europe launches first Arabic website for Middle East market

Friday 20 November 2015

Cooper Tire Europe has announced the launch of its first full Arabic website, www.coopertire.me. The new site has extensive content including product pages, company information and a dealer locator, all designed to ensure that customers have easy access to the most up-to-date product and dealer information. The site launch demonstrates the brand’s continued commitment to the region and comes shortly after Cooper Tire Europe announced that it will be the official tyre sponsor of this year’s Dubai International Motor Show. 
The new customer-driven Arabic website includes a dealer locator tab which allows customers to find their local dealer from among the eight regional dealers that currently operate across five Middle East countries. The website also allows customers to source their perfect tyre, searching by size specification. 
A further key feature of the website is the product section. Cooper Tire produces a full range of car and 4x4 tyres, which have been designed and developed to match the demands of today’s vehicles. The brand’s relevance in the Middle East continues to grow as it leads the industry with the production of one of the strongest 4x4 tyre ranges in the world. The brand’s presence at the Dubai International Motor Show will see further introductions to the brand’s product ranges. 
Speaking about the launch of the website, Vice President and Managing Director of Cooper Tire Europe and the Middle East, Jeff Schumaker, said, “The launch of our new Arabic website and our position as the official tyre sponsor of this year’s Dubai International Motor Show, highlights the importance of the Middle East region to us. Our new website emphasises user-friendly navigation allowing our customers easy access to the most up-to-date product and dealer information.”