News

Superior grip this winter with Cooper’s new Discoverer M+S2

Thursday 23 July 2009

Replacing the existing Discoverer M+S product, the new tyre is designed to offer superior grip and braking ability, particularly in wet, snowy or icy conditions, making it perfect for winter 4x4 and SUV driving.

With a third of all road accidents happening on wet, snowy or icy road surfaces*, having a tyre that grips the road is imperative, and the key to the Discoverer M+S2 lies in its innovative new directional tread pattern. The tyre is studdable and the optimised offset stud pattern help maximise grip on icy roads, when studs are fitted.

Available to buy in sizes ranging from 15 to 18 inch from UK Cooper stockists in September, the studdable Discoverer M+S2 is ideal for most popular 4x4 and SUV vehicles, including Suzuki Vitara, Land Rover and Range Rover Discovery, Land Rover Freelander, Jeep Cherokee, Nissan Murano and Volkswagen Touareg.

Julian Baldwin, managing director of Cooper Tire Europe, said, “In winter weather, especially snow, rain and ice, a car’s grip on the road is more important than ever.

“Our Discoverer product range is already one of the best-respected tyres in the UK for 4x4 vehicles, thanks to its superb traction qualities. But our engineering and design team have excelled themselves once more to make a product that holds on to the road even better in extreme weather.”

The Discoverer M+S2 is T-rated (190kph or 118mph).

The tyre meets current noise regulations and, boosting the M+S2’s ‘green’ credentials, the silica-rich tread is made with clean oil.

ENDS

*DfT: Road Casualties Great Britain: 2007 Annual Report – 56,568 of the total 182,115 accidents in ’07 in which there was a casualty happened when road surfaces condition was classed as either ‘Wet/Flood’ or ‘Snow/Ice’. This represents 31%.

Cooper Discoverer M+S2 sizes available from September:

205/70 R 15

96 T

215/65 R 16

98 T

215/70 R 16

100 T

225/70 R 16

103 T

225/70 R 16

104 T

235/65 R 17 XL

108 T XL

235/75 R 15 XL

109 T XL

255/55 R 18 XL

107 T

245/70 R 16

109 T XL

265/70 R 16

112 T

 

 

 

 

 

 

 

 

 

 

 

For further information, please contact:

Andy Bothwell                               Paul Rayner

T: 0208 541 3434                           T: 0208 541 3434

M: 07825 703505                           M: 07929 344082

E: andyb@performancepr.co.uk      E: paul@performancepr.co.uk  

Notes to Editors

Cooper Tire & Rubber Company Europe Ltd, a subsidiary of the Cooper Tire & Rubber Company of Findlay, Ohio, USA, has more than a century’s experience at the leading edge of tyre technology. Cooper produces a full range of tyres for passenger car and 4x4 applications under the Cooper and Avon brand names, together with Avon motorcycle tyres.

Avon motorsport tyres are supplied to over 140 championships around the world, including the Avon Tyres British GT Championship and the British Formula Ford Championship, as well as series supported by Audi, Ford, Porsche and Honda. Cooper Tire also has a rich motorsport heritage, including the Cooper Tires British F3 International Series and Cooper Tires Atlantic Championship.

For more information visit www.coopertire.com or www.avontyres.com