Tuesday 17 September 2013
Cooper Tire Europe has today named ex-Formula One and DTM star, David Coulthard, as ambassador of its ultra-high performance (UHP) range.
In a multi-faceted ambassadorial role, Coulthard, who now fronts the BBC F1 television coverage, will offer technical advice, insight and feedback to Cooper’s product development team, as well as representing the manufacturer at key events.
Coulthard has already played a key role in Cooper’s tyre development; the 42-year-old assumed a hands-on role for the testing and development of the newly-launched Cooper Zeon CS Sport.
The ex-racer, who drove for Williams, McLaren and Red Bull during his 15-year stint in Formula One, tested the new UHP range-topper during its development process, using his expert knowledge to provide feedback to the technical team on wet and dry handling, grip and cornering capabilities.
In addition to his development role, Coulthard, who will remain as ambassador to Cooper Tire Europe’s UHP tyre range until the end of 2016, will also promote Cooper Tire’s extensive product offering, bringing the Cooper Zeon CS Sport to a wider audience.
David Coulthard said: “By pairing with Cooper Tires as ambassador of its UHP range, there’s a sense I’ve returned to a company which was a big part of my pre-Formula 1 career. I cut my teeth in F3 and F3000 on Avon Tyres, which is a Cooper Tires brand – and Cooper is the current supplier to the British F3 Series.
“I’ll be supporting the brand’s performance tyre development programmes but it wasn’t just its motorsport heritage and the performance focus of the UHP range which attracted me, its safety credentials and track record of producing high quality products over several decades made all the difference for me.”
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, described Coulthard as a ‘natural fit’ for Cooper: “Cooper Tire is a premier producer of high-performance tyres for the European market and the partnership with David also adequately reflects our heavy involvement in motorsport across the world.
“David knows exactly what is demanded from high-performance equipment, thanks to his varied motorsport roles, which range from Formula One to DTM.
“His background means that he knows exactly what is needed for tyres to perform to their maximum ability in high-pressure environments and is able to offer insight and advice, while representing the quality and technical excellence of the Cooper Tire range.”